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Researches
AdMon - Advertising monitoring in Bosnia & Herzegovina
First data production: 2002
Data: Ad Monitoring, Campaign Evaluation
Data monitored: Commercial Ads, Infomercials
Media: TV, Print,
Data presentation:
-Media Software AMB v.5.3.
-Reports in paper and/or electronic form
Data delivery: AutoUpdate, MailAutoUpdate, MailUpdate;
24-48 hours from the date of broadcast / publication
TV AdMon
Covered TV stations: BHT 1, FTV, RTRS, Pink BH, OBN, Hayat TV, ATV Banja Luka, Mreza Plus, BN TV, TV 1, PROGRAM PLUS
PRINT AdMon
Covered Print issues:
5 Plus, Aura, Auto Plus, Auto Shop Magazin, Avaz Sport, Azra,Banke
u BiH, Bebe i Mame, Bussines Magazin, Chic, Dnevni Avaz, Dani, Dnevni List, Dom
Info, EuroBlic, Express, Fokus, Glas Srpske, Gracija, Gusto, Info, Kolibric, Ljepota
& Zdravlje, Magazine, Male Novine, Maxi, Moj Dom, Moja Beba, Nasa Rijec, Nezavisne
Novine, Novi Reporter, Oslobodenje, Palcic, Poslovne Novine, Preporod, PressRS,
ProAuto, Slobodna Bosna, Sport Centar, Srce i Secer, Start, Svijet, Svjetlo
Rijeci, Vasa Kuharica, Vecernji List , Vesela Pcelica, Vesela Sveska, Zdravlje
u kuci, Zehra, ...
AdMon Parameters:
Channel/Title of print issue, Date of broadcast/issue, Day of week,
Time of ad broadcast (hh:mm:ss), Product Area, Product Category; Brand;
BrandKind, Version of ad, Company/Advertiser, Mode of ad, Reason of ad,
Duration of ad, Size of ad(example: 1/4), Size of ad in mm(height and
width), Periodicality od print issue, Price od ad, Price/Sec, Position
of ad in commercial block(Order/Out of), Place of commercial block,
Print page number, Print layout position (left/right), Coloure of print
layout, Programme, Programme Genre, Programme From-To, GRP/TRP %,
GRP/TRP 000, GRP/TRP comulative in %, GRP/TRP comulative in 000, Eq
GRP/TRP %, Eq GRP/TRP 000, Eq GRP/TRP comulative in %, Eq GRP/TRP
comulative in 000, Reach/Cover in % Reach/Cover in 000, CPP/CPR gross,
CPP/CPR net, CPM gross, CPM net, Eq CPP/CPR gross, Eq CPP/CPR net, Eq
CPM gross, Eq CPM net, ...
For all project information please contact:
e-mail: mediadept@mib.ba
AdEx - Advertising expenditure in Bosnia & Herzegovina
First data production: 2002
Data: Ad Expenditure, Campaign Evaluation
Data monitored: Commercial Ads, Infomercials
Media: TV, Print,
Data presentation:
-Media Software AMB v.5.3.
-Reports in paper and/or electronic form
Data delivery: AutoUpdate, MailAutoUpdate, MailUpdate;
24-48 hours from the date of broadcast / publication
TV AdEx
Covered TV stations: BHT 1, FTV, RTRS, Pink BH, OBN, Hayat TV, ATV Banja Luka, Mreza Plus, BN TV, TV 1, PROGRAM PLUS
PRINT AdEx
Covered Print issues:
5 Plus, Aura, Auto Plus, Auto Shop Magazin, Avaz Sport, Azra,Banke
u BiH, Bebe i Mame, Bussines Magazin, Chic, Dnevni Avaz, Dani, Dnevni List, Dom
Info, EuroBlic, Express, Fokus, Glas Srpske, Gracija, Gusto, Info, Kolibric, Ljepota
& Zdravlje, Magazine, Male Novine, Maxi, Moj Dom, Moja Beba, Nasa Rijec, Nezavisne
Novine, Novi Reporter, Oslobodenje, Palcic, Poslovne Novine, Preporod, PressRS,
ProAuto, Slobodna Bosna, Sport Centar, Srce i Secer, Start, Svijet, Svjetlo
Rijeci, Vasa Kuharica, Vecernji List , Vesela Pcelica, Vesela Sveska, Zdravlje
u kuci, Zehra, ...
AdEx Parameters: Total Cost/FRC (in KM/€), Total Duration/Area (in seconds/cm2), Total number of ads, Total GRPs/TRPs, Reach/Comul Cover,
Total 000, CPP (in KM/€), CPM (in KM/€), OTS
For all project information please contact:
e-mail: mediadept@mib.ba
CopyService
Creative CopyService
Want to learn about your competition?
Unique service in Bosnia and Herzegovina!
- Recording TV advertising spots in .mpeg format
- Scanning Print advertising layouts in .jpeg format
Media CopyService
Want to see with the eye of the media?
The most favorable service in Bosnia and Herzegovina!
- Recording TV shows, articles, reports in .mpeg format
- Scanning Print published articles, reports in .jpeg format
For additional information about this service please contact:
e-mail: mediadept@mib.ba
MediaClipping
Want to be well informed and quick?
MediaClipping is the simplest, most effective and cheapest solution!
- Media monitoring based on pre-agreed topics.
For example: name of your own / competitor companies, institutions, names of people, product/brand, event, etc.
For additional information about this service please contact:
e-mail: mediadept@mib.ba
AdWarn *Coming Soon!
Be informed of every creative, for every media!
New unique Media Intelligence service.
AdWarnTM is MIB Media
Intelligence exclusive creative monitoring tool. It is the only service offering
exhaustive multimedia coverage, with a unique and complete description
of all creative materials.
Leading advertising agencies and marketers turn to AdWarnTM to stay
on top of market changes. Thanks to the service they can instantly
track and respond to breaking ad campaigns, or collect insights for
their next big presentation.
For additional information about this service please contact:
e-mail: mediadept@mib.ba
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Research methods
- Face-to-Face
- In-House Interview
- Street Interviews
- Store-Exit Interviews
- Central Location Interviews
- CATI
- CAPI
- Self-Completion Questionnaires
- Internet, e-mail, posts interview
- In Depth interview
- Focus Groups
- Distribution checks
- Exit surveys
Download
23.01.2013. | Global Survey of Hope And Happiness BIH 2012
24.02.2012 | Ad Index 2011
23.02.2012 | GLOBAL REPORT: 2012 IT/Telecom Syndicate Study: Connecting the World
24.11.2011. | MiB Media Department
24.11.2011. | MiB Media Overview
24.11.2011. | MiB CATI Department
17.11.2011 | Ad Index 2010
17.11.2011 | Ad Index 2009
16.11.2011. | Ad Index 2008
16.11.2011. | Ad Index 2007
16.11.2011. | Ad Index 2006
15.11.2011. | Ad Index 2005
04.01.2011. | Global Survey On Hope And Despair BIH
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