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Researches

AdMon - Advertising monitoring in Bosnia & Herzegovina

First data production: 2002
Data: Ad Monitoring, Campaign Evaluation
Data monitored: Commercial Ads, Infomercials
Media: TV, Print,
Data presentation:
-Media Software AMB v.5.3.
-Reports in paper and/or electronic form
Data delivery: AutoUpdate, MailAutoUpdate, MailUpdate
;
24-48 hours from the date of broadcast / publication


TV AdMon
Covered TV stations: BHT 1, FTV, RTRS, Pink BH, OBN, Hayat TV, ATV Banja Luka, Mreza Plus, BN TV,
TV 1, PROGRAM PLUS

PRINT AdMon
Covered Print issues:

5 Plus, Aura, Auto Plus, Auto Shop Magazin, Avaz Sport, Azra,Banke u BiH, Bebe i Mame, Bussines Magazin, Chic, Dnevni Avaz, Dani, Dnevni List, Dom Info, EuroBlic, Express, Fokus, Glas Srpske, Gracija, Gusto, Info, Kolibric, Ljepota & Zdravlje, Magazine, Male Novine, Maxi, Moj Dom, Moja Beba, Nasa Rijec, Nezavisne Novine, Novi Reporter, Oslobodenje, Palcic, Poslovne Novine, Preporod, PressRS, ProAuto, Slobodna Bosna, Sport Centar, Srce i Secer, Start, Svijet, Svjetlo Rijeci, Vasa Kuharica, Vecernji List , Vesela Pcelica, Vesela Sveska, Zdravlje u kuci, Zehra, ...


AdMon Parameters:
Channel/Title of print issue, Date of broadcast/issue, Day of week, Time of ad broadcast (hh:mm:ss), Product Area, Product Category; Brand; BrandKind, Version of ad, Company/Advertiser, Mode of ad, Reason of ad, Duration of ad, Size of ad(example: 1/4), Size of ad in mm(height and width), Periodicality od print issue, Price od ad, Price/Sec, Position of ad in commercial block(Order/Out of), Place of commercial block, Print page number, Print layout position (left/right), Coloure of print layout, Programme, Programme Genre, Programme From-To, GRP/TRP %, GRP/TRP 000, GRP/TRP comulative in %, GRP/TRP comulative in 000, Eq GRP/TRP %, Eq GRP/TRP 000, Eq GRP/TRP comulative in %, Eq GRP/TRP comulative in 000, Reach/Cover in % Reach/Cover in 000, CPP/CPR gross, CPP/CPR net, CPM gross, CPM net, Eq CPP/CPR gross, Eq CPP/CPR net, Eq CPM gross, Eq CPM net, ...


For all project information please contact:
e-mail: 
mediadept@mib.ba


AdEx - Advertising expenditure in Bosnia & Herzegovina

First data production: 2002
Data: Ad Expenditure, Campaign Evaluation
Data monitored: Commercial Ads, Infomercials
Media: TV, Print,
Data presentation:
-Media Software AMB v.5.3.
-Reports in paper and/or electronic form
Data delivery: AutoUpdate, MailAutoUpdate, MailUpdate
;
24-48 hours from the date of broadcast / publication

TV AdEx

Covered TV stations: BHT 1, FTV, RTRS, Pink BH, OBN, Hayat TV, ATV Banja Luka, Mreza Plus, BN TV,
TV 1, PROGRAM PLUS

PRINT AdEx
Covered Print issues: 

5 Plus, Aura, Auto Plus, Auto Shop Magazin, Avaz Sport, Azra,Banke u BiH, Bebe i Mame, Bussines Magazin, Chic, Dnevni Avaz, Dani, Dnevni List, Dom Info, EuroBlic, Express, Fokus, Glas Srpske, Gracija, Gusto, Info, Kolibric, Ljepota & Zdravlje, Magazine, Male Novine, Maxi, Moj Dom, Moja Beba, Nasa Rijec, Nezavisne Novine, Novi Reporter, Oslobodenje, Palcic, Poslovne Novine, Preporod, PressRS, ProAuto, Slobodna Bosna, Sport Centar, Srce i Secer, Start, Svijet, Svjetlo Rijeci, Vasa Kuharica, Vecernji List , Vesela Pcelica, Vesela Sveska, Zdravlje u kuci, Zehra, ...




AdEx Parameters: Total Cost/FRC (in KM/€), Total Duration/Area (in seconds/cm2), Total number of ads, Total GRPs/TRPs, Reach/Comul Cover, Total 000, CPP (in KM/€), CPM (in KM/€), OTS

For all project information please contact:
e-mail:
mediadept@mib.ba


CopyService

Creative CopyService
Want to learn about your competition?
Unique service in Bosnia and Herzegovina
!

- Recording TV advertising spots in .mpeg format
- Scanning Print advertising layouts in .jpeg format

Media CopyService
Want to see with the eye of the media?
The most favorable service in Bosnia and Herzegovina
!

- Recording TV shows, articles, reports in .mpeg format
- Scanning Print published articles, reports in .jpeg format


For additional information about this service please contact:
e-mail:
mediadept@mib.ba



MediaClipping

Want to be well informed and quick?
MediaClipping is the simplest, most effective and cheapest solution!

- Media monitoring based on pre-agreed topics.
  For example: name of your own / competitor companies, institutions, names of people, product/brand, event, etc.

For additional information about this service please contact:
e-mail: mediadept@mib.ba 






AdWarn *Coming Soon!

Be informed of every creative, for every media!
New unique Media Intelligence service.

AdWarnTM is MIB Media Intelligence exclusive creative monitoring tool. It is the only service offering exhaustive multimedia coverage, with a unique and complete description of all creative materials.


Leading advertising agencies and marketers turn to AdWarnTM to stay on top of market changes. Thanks to the service they can instantly track and respond to breaking ad campaigns, or collect insights for their next big presentation.


For additional information about this service please contact:
e-mail: mediadept@mib.ba 





Research methods

- Face-to-Face
- In-House Interview
- Street Interviews
- Store-Exit Interviews
- Central Location Interviews
- CATI
- CAPI
- Self-Completion Questionnaires
- Internet, e-mail, posts interview
- In Depth interview
- Focus Groups
- Distribution checks
- Exit surveys


Download

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06.01.2014. | EOY release 2013 Europe & BIH
22.07.2013. | A - POŽARI U BIH 2013: SPREMNI ILI NE?!
22.07.2013. | TNS SEE BOSNA I HERCEGOVINA HRVATSKA U EU - GDJE LJETOVATI 2013
23.01.2013. | Global Survey of Hope And Happiness BIH 2012
24.02.2012 | Ad Index 2011
23.02.2012 | GLOBAL REPORT: 2012 IT/Telecom Syndicate Study: Connecting the World
24.11.2011. | MiB Media Department
24.11.2011. | MiB Media Overview
24.11.2011. | MiB CATI Department
17.11.2011 | Ad Index 2010
17.11.2011 | Ad Index 2009
16.11.2011. | Ad Index 2008
16.11.2011. | Ad Index 2007
16.11.2011. | Ad Index 2006
15.11.2011. | Ad Index 2005
04.01.2011. | Global Survey On Hope And Despair BIH

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