bosanski | english

News

TNS lands the Turkish TV Audience Measurement contract
Tuesday,  27.10.2009.

TIAK, the joint industry committee for television audience measurement in Turkey, today announced that TNS has been awarded the contract for the provision of Television Audience Measurement. This prestigious four year contract, which will commence in 2011, follows a competitive pitch involving four bidders. The current contract is held by AGB Nielsen Media Research.

TNS will establish a 3,500 household reporting panel using TNS’s highly successful 5000 Series Modular PeopleMeter™. The 5000 Series is a proven audience measurement tool with 57,000 meters already deployed in 35,000 homes across the world. The contract will also see the Turkish industry adopting TNS’ InfoSys+. InfoSys is the world’s leading TV analysis software.

This latest win continues a period of unprecedented success for TNS Media Research, and follows TNS winning the UK BARB TV measurement service in 2008 and new TV audience measurement contract renewals in Denmark (2008), Norway (2008) and Slovakia (2009). TNS Media Research continues to lead the audience measurement industry using the latest techniques including ReturnPathData through its RaPiDView services, and PPMi technology which currently operates in six markets.